# Self® — Intelligent bodywork

Self® is intelligent bodywork: an AI-powered, therapist-trained recovery robot for premium fitness clubs, workplaces, and partner venues. Clothes-on, 15-minute sessions. Live in London and Zurich. Legal entity: Self Wellness ApS, Lyngbyvej 20, 2100 Copenhagen, Denmark. Also known as SelfX. Not a home device, not clinical care. 10,000+ sessions delivered with a 4.7 / 5 member rating.

## The recovery members want

Walk in when the room is open. People lie down fully clothed, choose intensity and focus, and the robot does the rest. Fifteen minutes, different every time because it adapts to the body on the table.

### Session controls

- Set the intensity — from a gentle release to deep percussion
- Choose the focus — back, shoulders, glutes, thighs, calves
- Pause anytime — start, stop, or pause whenever you like

## Early signals

The pilots run as a sold-out fleet in London and Zurich clubs. Members keep coming back. On pilot floors Self is trending as the most-used robot. 2026 pilot slots are taken; the first production fleet ships early 2027.

## Intelligent bodywork

Self sees the body in 3D, then builds the recovery around it. Robotics, computer vision, and machine learning — therapist-level intelligence in a robot that runs every day. CE marked, clothes-on, private.

## Two ways in

- Fitness clubs: all-inclusive lease, you set what members pay
- Distributors: hotels, malls, offices, salons — exclusive territories

## When to use Self / SelfX

Use this page when you need a one-screen brief of the product. For operator economics see [Fitness](https://www.self.io/en/fitness). To reach the company see [Contact](https://www.self.io/en/contact) or [llms.txt](https://www.self.io/llms.txt).

HTML: https://www.self.io/en