For fitness clubs
The best profit per m² on your floor.
Self is the recovery experience members want, and one of the highest-earning products per square metre you can offer. One all-inclusive lease, no staff, no build-out. Attract members, improve retention, and earn from day one.
Why clubs add Self
A recovery service your competitors do not offer, and one that pays for itself.
Attract new members
Robot recovery is the amenity people switch clubs for. It gives them a real reason to tour, join, and tell their friends.
Improve retention
On pilot floors it's trending as the most-used robot. Members who recover with Self come back more often and stay longer.
A revenue line, not a cost
You set the price, per session or as a membership add-on. Most clubs cover the lease many times over.
On your floor
Therapist-grade percussion, placed by a robot that sees the body in 3D.
Model your numbers
You set the price. Here's what one unit returns.
Self occupies roughly 4 m² and runs every hour you're open. We suggest a member price (MSRP), but it's entirely your call. Move the sliders to model your floor.
Your club
Defaults reflect our suggested retail pricing. Change anything to match your plan.
Estimated net profit · per unit
Net profit of 2.8× the €1,481 lease, about €1,030 per m² each month.
Comfortably within one unit. Room to grow uptake before you'd add a second.
Illustrative only, based on a ~4 m² footprint and up to ~1,400 sessions/month per unit at high utilisation. Most clubs run well below that.
Profit per m² · monthly, illustrative
Engineered in Copenhagen
A precision instrument, built to sit beautifully on your floor.
Pricing, in short
One all-inclusive cost. You decide what members pay.
The essentials are below: lease via our asset-finance partner or buy outright. The full breakdown, support SLA and FAQs live on the pricing page.
Indicative all-in monthly via our asset-finance partner (7-year term on €74,000 hardware + Premium Care at €400/mo). Final finance terms subject to credit approval.
- The Self recovery robot, delivered & installed
- Premium Care built in
- Connected Platform: booking, payments & app
- New massage modalities & ever-improving AI
- All servicing, maintenance & monitoring
- 24/7 technical support & monitoring
- Staff training & launch marketing kit
These are our recommended price points, the same model working today at Third Space. You're free to price higher or lower; every euro above your break-even is profit.
The member experience
Recovery worth switching clubs for.
No appointment, no therapist, no getting undressed. Members walk in for a personalised 15-minute session, fully clothed. It's the perk they mention when someone asks what your club offers.
- Clothes-on and private, comfortable for every member
- Personalised by AI to each member's body, every visit
- Available 24/7 with identical quality, hour after hour
- Rated 4.7 / 5 across more than 10,000 sessions
We handle everything
Offer recovery without the worries.
Where it goes
Your floor plan, your call.
We've tried all three across pilot clubs. Where you place Self shapes footfall, conversion, and how much marketing you'll need — there's no single right answer.
Fully exposed
On the open gym floor. Maximum visibility and walk-by interest, though pack sales tend to run lower without active promotion.
Semi-private
Screened off on the floor or in a partially enclosed alcove. Our sweet spot so far — strong conversion with enough visibility that members discover it naturally.
Dedicated room
Enclosed recovery room. Typically the strongest pack and session sales, but you'll need to market it harder so members know it's there.
The retention flywheel
Every session makes the next one better, and the member harder to lose.
Recovery that fits a little better each visit is hard to walk away from. The profile builds over time, and switching clubs means starting over somewhere that cannot replicate it.
Session
15 minutes, clothes-on
Capture
3D model & response
Personalise
Adapts to their body
Return
Better every visit
In pilot on demanding floors
Live and paying at London's leading clubs.
Self is on the floor in London for the 2026 pilot, our flagship run with Third Space. Full case studies land with the 2027 rollout. The early numbers look strong.
For operators
Sessions, uptake and revenue, visible any time you check.
The Connected Platform gives your team one view of every session, member uptake, and the revenue it's generating. No separate spreadsheet to keep.
For operators
What clubs ask before they sign.
Space, staffing, member uptake: the practical questions managers raise on the first call.
The indicative €1,481/mo all-in lease covers hardware finance (via our asset-finance partner), delivery and installation, Premium Care, all servicing and maintenance, 24/7 technical support and monitoring, staff training, your launch marketing kit, and member booking and payment tools, plus ongoing R&D. Standard Care is included with every unit; Premium Care is bundled into the all-in lease rate.
