Investors · Recovery infrastructure for physical wellness
Recovery is becoming infrastructure.
Self is building the layer underneath — an AI-powered recovery robot that makes personal recovery scale for the first time. The robot is the product. The infrastructure is the company.
01 The opportunity
The best recovery has never been able to scale.
Personal recovery can't scale.
Scalable recovery isn't personal.
Self is the first to deliver both.
Skilled human recovery is personal but expensive and impossible to scale. Everything built to scale is convenient but blind to the body. Self closes that gap — and in doing so opens a category, not just a product line.
02 Why now
Two curves are crossing at the same moment.
Recovery is the fastest-rising line in the wellness economy — becoming table stakes in premium fitness, not a perk.
The hardware to deliver recovery keeps getting more affordable and accessible — turning a once-premium experience into infrastructure that pays for itself.
03 The wedge
Proven in premium fitness — a beachhead, not the ceiling.
We're live and paying across two markets, with a repeatable model and members who keep coming back. Premium fitness is where recovery already sells — the entry point into a far larger opportunity.
As featured in Men's Health UK, The Times & Third Space. Full economics shared under NDA in the deck.
04 The moat
It's not a robot. It's a learning system.
Every session captures a 3D body model and recovery response, sharpening the next. The more Self is used, the more personal and effective it becomes — a data advantage that compounds over time and can't be bought off a shelf.
Session
15 minutes, clothes-on
Capture
3D model & response
Personalise
Adapts to their body
Return
Better every visit
05 Market path
From the gym floor to everywhere.
Premium fitness
The beachhead — live and paying in high-end clubs where recovery already sells.
Hospitality & workplace
Hotels, spas and offices. Same hardware, new channels and budgets.
The home
As the cost curve falls, recovery infrastructure follows people home.
06 Team
Builders, therapists and roboticists.
Julian Jørgensen
Søren Theodorsen
Jason Jørgensen
Jimmy Jørgensen
Recovery infrastructure is a category — not a product line.
We are raising to scale deployment across premium fitness and open the next channels. Request the deck to see the full economics, roadmap and terms.