For fitness clubs
Therapist-grade recovery on about 4 m².
A 15-minute, clothes-on session members can take whenever the club is open. One all-inclusive lease, no build-out, and no therapist rota after a short first visit.
On the floor now
Live in London, including Third Space.
Self is in a 2026 London pilot with Third Space. The 10,000+ sessions and 4.7 / 5 rating are fleet figures — not a Third Space-only result. Named club case studies land with the 2027 rollout.
The member experience
Fifteen minutes, clothes-on, whenever the club is open.
No appointment and no getting undressed. After a roughly one-minute staff-assisted first scan, later visits are self-service. The session itself is personalised and fully clothed.
- Clothes-on and private, comfortable for every member
- Personalised by AI to each member's body, every visit
- Available during your venue opening hours, not a separate 24/7 promise
- Rated 4.7 / 5 across more than 10,000 sessions on the live fleet
Why clubs add Self
A recovery amenity you can price, without staffing a treatment room.
A reason to tour the floor
A visible, clothes-on recovery session gives prospects something concrete to try on a tour — not a claim that members already switch clubs for it.
A session they can repeat
Fifteen minutes, personalised to the body on the table. That is the product; we do not yet publish a measured retention uplift.
You set the member price
Charge per session or as a membership add-on. The calculator shows contribution after the Self package — not net profit.
On your floor
Therapist-grade percussion, placed by a robot that sees the body in 3D.
Model your numbers
You set the price. Here's the contribution after the Self package.
Self occupies a ~4 m² planning footprint per unit and can run whenever your club is open. We suggest a member price (MSRP), but it's entirely your call. Move the sliders to model revenue, required units, and contribution per m².
Your club
Defaults reflect our suggested retail pricing. Change anything to match your plan.
Contribution after the Self package · per month
2.8× the €1,481 package across 1 unit, about €1,030 per m² each month.
- Member revenue
- €5,600
- All-inclusive lease
- €1,481
- Contribution after the Self package
- €4,119
- Capacity utilisation
- 46% · 1 unit
Demand fits one unit at the 90% monthly-capacity sizing assumption. That threshold is a planning figure, not a validated utilisation rate, and monthly capacity does not guarantee availability at peak times.
Illustrative only. Your all-inclusive lease covers Premium Care, platform, parts and labour; it excludes electricity, payment fees and staff time, so this is contribution after the Self package, not net profit. Capacity of ~1,400 sessions/month per unit is a planning figure. Units are added at a 90% monthly-capacity sizing assumption — not a validated utilisation rate, and not a guarantee of peak-time availability.
Your modelled floor
Engineered in Copenhagen
A precision instrument, built to sit beautifully on your floor.
Pricing, in short
One all-inclusive cost. You decide what members pay.
The essentials are below: lease via our asset-finance partner or buy outright. The full breakdown, support SLA and FAQs live on the pricing page.
Indicative all-in monthly via our asset-finance partner (7-year term, amounts ex-VAT, subject to credit approval). €1,481 includes Premium Care — the €400/mo Premium Care rate is not an extra charge on this package.
- The Self recovery robot, delivered & installed
- Premium Care built in
- Connected Platform: booking, payments & app
- New massage modalities & ever-improving AI
- All servicing, maintenance & monitoring
- 24/7 AI concierge support & monitoring
- Staff training & launch marketing kit
These are recommended price points used in the live model. You set the final price; every euro above the package cost is contribution, not net profit.
The member experience
Fifteen minutes, clothes-on, whenever the club is open.
No appointment and no getting undressed. After a roughly one-minute staff-assisted first scan, later visits are self-service. The session itself is personalised and fully clothed.
- Clothes-on and private, comfortable for every member
- Personalised by AI to each member's body, every visit
- Available during your venue opening hours, not a separate 24/7 promise
- Rated 4.7 / 5 across more than 10,000 sessions on the live fleet
We handle everything
Offer recovery without the worries.
Where it goes
Your floor plan, your call.
We've tried all three across pilot clubs. Where you place Self shapes footfall, conversion, and how much marketing you'll need — there's no single right answer.
Fully exposed
On the open gym floor. Maximum visibility and walk-by interest, though pack sales tend to run lower without active promotion.
Semi-private
Screened off on the floor or in a partially enclosed alcove. Our sweet spot so far — strong conversion with enough visibility that members discover it naturally.
Dedicated room
Enclosed recovery room. Typically the strongest pack and session sales, but you'll need to market it harder so members know it's there.
How the session improves
Each visit can use more of what the unit already knows.
The body profile builds over time so the next session can be more specific. That is the product mechanism — not a measured claim that members stay longer or switch clubs.
Session
15 minutes, clothes-on
Capture
3D model & response
Personalise
Adapts to their body
Return
Better every visit
For operators
Sessions, uptake and revenue, visible any time you check.
The Connected Platform gives your team one view of every session, member uptake, and the revenue it's generating. No separate spreadsheet to keep.
Integrations
Works with the systems your club already runs on.
Beyond these we integrate with other platforms — and build custom connections where you need them. Either way it's part of the deployment, at no extra cost.
For operators
What clubs ask before they sign.
Space, staffing, member uptake: the practical questions managers raise on the first call.
The indicative €1,481/mo all-in lease covers hardware finance (via our asset-finance partner), delivery and installation, Premium Care, all servicing and maintenance, 24/7 AI concierge support and monitoring, staff training, your launch marketing kit, and member booking and payment tools, plus ongoing R&D. Standard Care is included with every unit; Premium Care is bundled into the all-in lease rate.
