Physical AI Recovery
The recovery
No appointment, no awkward small talk, no getting undressed. People lie down fully clothed, choose how it feels, and the robot does the rest — a 15-minute reset that's different every time because it adapts to them.
From a gentle release to deep percussion — change it any time with the handset.
Target what needs it most — back, shoulders, glutes, thighs and calves.
Start, stop or pause whenever you like — you're always in control.
Touchscreen · live body map
Remote · squeeze to adjust
App · from your phone
Up to 1,750 percussions a minute, placed precisely by a machine that reads your body in 3D.
A handset and an embedded tablet — set intensity, change the focus or pause, any time mid-session.
A warmed head that relaxes tissue before it works — like hands that are never cold.
A soft, supportive bed engineered as the foundation for effective, full-body power recovery.
On-board sensors read your body and adapt every stroke — getting sharper each session.
Early signals
Self runs today as a sold-out pilot fleet in London and Zurich clubs. The formal case studies arrive with the 2027 rollout — but the early data all points one way.
10,000+ sessions delivered, rated 4.7 / 5 in the app — unprompted, after every single session.
On pilot floors, Self is trending as the most-used robot — week after week.
Every pilot slot this year is taken. The first production fleet ships early 2027 — reservations are open.
Flagship pilot
Piloting with
London's benchmark for premium fitness put Self on the floor for the 2026 pilot. The first full case studies land with the 2027 rollout.
In your pocket
Walk in anytime — or reserve ahead if you prefer. Check in, run your session and manage your membership in a few taps. On iOS and Android.
What is Physical AI?
Physical AI combines robotics, computer vision and machine learning to deliver autonomous, personalised recovery — the intelligence of a great therapist, in Self, a robot that never has an off day.
Why Self is different
Personal recovery has never scaled; scalable recovery has never felt personal. Therapists are capped by labour — chairs, cryo and red-light treat everyone the same.
Self is the first to deliver both at once — recovery that's highly personalised and built to scale, with no therapist required. On pilot floors, it's trending as the most-used robot.
Get Self for your business
For fitness clubs
One all-inclusive monthly lease — €1,481/mo, everything included. The 2027 fleet is reserving now.
For distributors
Hotels, malls, offices, co-working, salons and spas. Own an exclusive territory and build a recurring-revenue business — plug-and-play units ship anywhere and install with no build-out.
Inside Self · our mission
As the world accelerates, recovery has to evolve with it. Self delivers therapist-quality recovery — personalised, private, and sharper every session.
We design, build and support every unit ourselves — therapist-quality recovery your members can use any time, with none of the cost, staffing or booking of the old way.
— Julian Jorgensen, Founder
Let's talk
Questions
Recovery, pricing, installation and partnerships — answered plainly.
You can buy the Self recovery bed outright from MSRP (from €74,000 per unit, with volume pricing) or lease via our asset-finance partner (indicative €1,481/mo all-in over 7 years).
Every unit also needs a Service Plan — €400/month, or €14,400 prepaid for 5 years (40% off, with a 5-year hardware warranty).
Contact us for a quote tailored to your club or chain.
