Physical AI Recovery

The recovery every member wants.

Self is the world's first Physical AI recovery platform — an AI-powered, therapist-trained robot that gives people a personalised 15-minute recovery session on demand. Already rated 4.7 / 5 across more than 10,000 sessions.

For fitness clubs

Sessions delivered

0.0 / 5

Average rating

Most-used machine on the floor

Trusted & featured

Third SpaceGymboxMen's Health UKThe Times10,000+ sessions4.7 / 5 rated

We believe innerWe believe inner

and outer freedomand outer freedom

starts with Self.starts with Self.

Get Self for your business

Two ways to put Self on your floor.

For fitness clubs

The best profit per m² on your floor.

Attract members, improve retention and offer a service none of your competitors do.

For distributors

Deploy recovery anywhere.

Hotels, malls, offices, co-working, salons and spas. Own an exclusive territory and build a recurring-revenue business on a proven product.

Where to find Self

Find Self near you

Currently in Copenhagen with more cities opening across Scandinavia, Germany and the UK.

Get in touch

Julian Jorgensen

Founder & CEO

Our mission

Democratising massage for the many

Self® use robotics in the mission to democratise massages to millions of people globally.

We believe inner and outer freedom starts with yourself. Mind-body balance is our passion.

Learn more about our company